PepsiCo is fully committed to IPL

PepsiCo is not only the title sponsor for IPL but it has also signed a co-presenting broadcast sponsorship deal with Multi Screen Media (MSM), owners of the SET Max channel that will be broadcasting Pepsi-IPL 2013. The association will extend to PepsiCo's food and beverage portfolio, including Pepsi, Mountain Dew, 7UP, Mango Slice, Mirinda, Aquafina, Tropicana, Lay's, Kurkure, Aliva and Quaker Oats. Barring Mumbai Indians, all the other teams, including Delhi Daredevils, Chennai Super Kings, Rajasthan Royals, Royal Challengers Bangalore, would have PepsiCo portfolio as the official beverage partner. By this partnership both IPL and PepsiCo will be profited in terms of brand value.