Monday, 25 March 2013
TRP of previous seasons
Season TRP
IPL 5 3.27
IPL 4 3.39
IPL 3 4.65
IPL 2 4.17
IPL 1 4.81
Still ther is not much effect on adds.it appears that many companies like sponsors PepsiCo India Holdings Pvt. Ltd and Vodafone India Ltd and the seven associate sponsors are Tata Photon, Samsung mobile, Karbonn tablets, Panasonic, Havells India Ltd, Usha Appliances and the Godrej Group have signed for sponsorship in MAX.
Not only these but due to the reduction of 10 second slot values in max from 5.5 last year to estimated 4.5-5 lacks Parle Agro Pvt. Ltd, Coca Cola India, Bharti Airtel Ltd, Hitachi, Berger Paints, UB Group, Marico, Kent, Ibibo.com, Nikon cameras and Sony India for spot purchases. For smaller advertising properties, the broadcaster has signed advertisers such as Amul India, Ebay.com, Titan, Nivea skincare, V Guard, Nestle, Amity, Kotak Mahindra, Samsung, Dollar innerwear among others have already signed for break slots.
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